“We don’t think an advertiser can really effectively market on national television over those months without sports. Discovery an important player, with the NBA’s All Star Weekend leading into March Madness, the NBA Playoffs, the NHL’s Stanley Cup Playoffs and Major League Baseball through the playoffs. When football season ends, sports will make Warner Bros. “But I would say Discovery legacy lifestyle programming and sports will lead these packages, and they’ll be supplemented with scripted, news and some syndication talk.” The point of this is to position it as a new entrant at the primetime table at a time when there isn’t a lot of highly rated supply any more,” he said. “We call it a modern mix of the best of all genres, the highest-rated, biggest brand name series.
#TBS DISCOVERY PRO SERIES#
syndicated series like the new Jennifer Hudson talk show could make the cut," Steinlauf said. Special events, high-rated off-network shows like Big Bang Theory and Young Sheldon, and Warner Bros. “And we’re looking at the entertainment side of Warner closely as well. The best of Warner means sports, AEW wrestling, the best of CNN’s brand-safe specials and originals documentary films. “We we have great audiences that come up to comparable reach to broadcast at a lower CPM.” We’re just adding to it the best of Warner,” he said. We’re going to keep all of the top 30-40 Discovery legacy lifestyle shows when they’re in first run. To change that, Steinlauf created Discovery Premier, which put the first runs of the company’s top rated shows into a package that offered audiences and reach comparable to broadcast.
“We think all of our top inventory is undervalued relative to what people are paying for broadcast primetime entertainment,” Steinlauf said.
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